#design
When Fun Meets Function
Paul Rand created a design classic with the “Eye, Bee, M” poster. But did you know IBM has a history of bold, experimental poster design work that spans far beyond Rand? IBM in-house designers created many witty, visually playful posters in the 60s and 70s, several of which have recently been on display at the Julie Collins Smith Museum of Fine Art. They put their own spin on Rand’s sensibility that inventive design is memorable design. This sense of playfulness is engrained in IBM’s legacy, and it is a quality that will remain at the forefront of IBM’s design philosophy for years to come.
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IBM and Paul Rand’s shared legacy of design
Design luminary Paul Rand developed IBM’s iconic 8-bar logo, but his contributions ran far deeper. Rand believed that “everything is design”—no piece of design collateral, from packaging to stationery to building signage, was too small or insignificant for his consideration. As he evolved IBM’s visual identity, he’d regularly issue updates to the IBM Graphics Standards Manual, a compendium of his IBM design philosophy. The manual has achieved status as a masterwork of culturally historic design, so much so that a new reissue is the product of a successful crowdfunding campaign. Paul Rand’s classic designs have served to solidify IBM’s brand identity over the years and will continue to inspire countless designers.
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